IQVIA – Segmentation Strategies for Commercial Forecasting

In this white paper, we discuss the importance of finding the right segmentation strategy, review a range of segmentation approaches, and explore how to find an approach that’s optimal for your asset. We also examine some case studies describing how coupling forecasting and analytics tools together with the right segmentation strategies has empowered forecasters — from identifying undiagnosed patients to modeling the market by individual providers and payers.
Download the white paper and learn how having access to the right segmentation strategy:
– Helps forecasters understand the nuances of the marketplace, accurately predict demand, and track trends
– Changes how forecasts are constructed and managed
– Improves actionable insights from the forecast including increased detail and accuracy