Effective Email Strategies for the HEOR Audience. Lessons from HealthEconomics.Com
At HealthEconomics.Com, we’ve sent >4 million emails since fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve learned a few tricks, read a lot of reports, conducted our own research, and talked to a series of “experts”.
If you are crafting a digital marketing strategy focused on the HEOR Community that includes email communication, this blog is intended to give you some tips. Most of what I read out there in blog postings and White Papers is basic Marketing 101: Target the Right People. Make it easy to respond. KISS principle. Avoid the modern – day “circular file” (i.e., SPAM filters).
I’m not going to rehash these, unless I have something specific to HEOR to add. What I will describe , however, are some best practices for the HEOR audience to help you maximize your email blasts sent through HealthEconomics.Com and other means.
