User Experience (UX) is often neglected by Medical Communications agencies, where powerful creative ideas and persuasive, evidence-based medical writing are the priority elements of any campaign. In this webinar Dan Buckland and Tom Evans, specialists from Brandcast, will give you an introduction to the UX discipline, how it should be integrated into a project process, what value it can add, and how working with a UX consultant can bridge the gap between strategy, content and design.
- Questions from the audience will be welcomed.
- It should be of interest to anyone working in and around MedComms.
- The webinar is free of charge and, all being well, a recording will be posted afterwards at NetworkPharma.tv.
- Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.
MedComms Networking Webinars will be run every Wednesday at 12.00 midday UK time from 20 January through to 14 July 2021. Topics will range widely but the aim is always to be relevant to people working in and around MedComms, by which we mean medical communications, medical education and medical publishing, and anyone who wants to start. See http://www.MedCommsNetworking.com for full details of upcoming events.