Join us on Wednesday, April 21, 2021, from 12:00 PM – 2:00 PM EDT for Certara’s first annual Strategic Evidence & Value Communication Symposium. Across two panel discussions, a host of Certara and industry experts will debate and explore various best practices to ensure effective communication of product value, as well as the expanded use of Real World Evidence to accelerate market access decision-making.
Session #1: Preparing for High Stakes Meetings: Payer, Key Stakeholder, and KOL Engagement – in this first session, experts in data visualization, value communication, and engagement strategy will discuss how to position your product to ensure effective stakeholder communications. They will discuss what payers need to see to make informed decisions and how you can communicate product data in an interactive and tailored manner.
Session #2: Powerful Communications: Advancing Market Access with Real World Evidence – in the second session, a panel will discuss the growing use of Real World Evidence (RWE) in product launches. They will address the needs of the life sciences industry, and identify gaps between evidence generation and communication. Once the issues have been defined, the panel will work together to develop strategies for successfully integrating a combined evidence generation and communication strategy.
Both sessions will be moderated and will include live Q&A from the audience.