Value-based contracting (VBC) is to many the inevitable answer to pharma’s struggles in reducing the skyrocketing costs of the U.S. health care and access system. Yet getting there still eludes us.
A key step to further progression, often ignored, is the importance of fully understanding the role of patient participation in reached desired outcomes. Better understanding of patient behavior is vital – so how do we better educate and incorporate patients into VBC programs? We need sensible patient inclusion.
Join our expert panel to design the roadmap ahead:
- The impact patient adherence and lifestyle on meeting outcomes needed for VBC’s;
- Insights into behavior using patient-centered digital tools;
- Expand access to patient-provided data in full consent of modern privacy regulations; and
- Make patient consent the new norm, with exploration of what’s needed to improve public perception of data use.