Pharmaceutical support programs often struggle to effectively communicate with HCPs, especially now with recent COVID-19 restrictions. Not only does this communication challenge impact pharma’s ability to support patients, but there’s also been found to be a direct correlation between program awareness and satisfaction. Coordinating your ‘boots on the ground’ with clear, concise messaging and internal activities around your support offering is a critical component of overall success.
This webinar leverages insights gathered from more than 1,400 HCPs regarding the role of field representatives and how they can adapt during COVID-19 to boost program understanding and satisfaction. Also learn different approaches to identify and tease out support program elements in need of improvements during COVID-19.
- Uncover the untapped potential of the various field roles and how it can boost program understanding and satisfaction by addressing HCP needs and preferences
- Understand the effectiveness of different resources to maximize support program awareness and satisfaction, and how to tailor resources to different account types
- Identify ways to deliver superior education and support during these COVID-19 pandemic times
- Review approaches to identify areas of adaptation needed to meet today’s current support access needs