Health inequity is not a new phenomenon in America, and COVID-19 has amplified the growing health equity gaps in our country. It is no surprise the communities hit the hardest by the pandemic are the ones who have the lowest levels of trust in the health care system. This has been decades in the making — the status quo is not working. We need to do better.
The good news is we are starting to do better. Hear from health insurance and health care providers who, long before COVID-19, have taken innovative approaches to engage their multicultural populations to drive equity, build trust, and improve outcomes. These approaches are a blueprint for how insurance and care providers can tackle the looming challenges of the COVID-19 vaccine distribution.
Attendees will learn:
- How health insurance and health care providers use a technology solution to take a culture-first approach to member engagement — a critical trust-building step
- How leveraging omnichannel and bi-directional communications strategies meet members where they are and lead to increased reach rates
- How understanding and treating people like they matter drives improved access and better outcomes, and helps close the health equity gaps