The medical device industry is facing challenging times ahead.
A broader set of influencers (regulators, hospital administrators and other value-orientated customers) will see a shift from individual outcomes to a focus on population-led effectiveness and will require the development of comprehensive value propositions for any device or drug.
In addition, sweeping reform of the rules that govern the medical device industry in Europe represents one of the most disruptive changes to affect the global medical technology sector in recent times.
Under the European Medical Device Regulation, companies will have three years to comply with a broad swathe of new rules for almost every kind of product in the medical device spectrum. How do medical device manufacturers deal with a decidedly more frugal and selective customer base? This webinar looks at serving the needs of all stakeholders by helping to ensure that the company gets safe, reliable products to market efficiently and cost-effectively—without any barriers to clearance.