Once in the marketplace, a new product must make its case to regional and local payers and decision makers. MedTech faces a growing challenge to justify prices with value-based arguments.
In this webinar, Lydia Crowe, Senior Consultant at Abacus International, will address these growing challenges and answer your key questions:
- Why do we need to demonstrate value?
- Who should we be communicating with and what do they need to know?
- What are the components of a good payer communication tool?
- How should we develop the value proposition for our technology?
- What can we do to synthesize evidence and fill data gaps?
- What are the benefits of going digital?
Event Details Available Here.