Medication non-adherence has many side effects: increased severity of existing clinical conditions, additional comorbid diseases, more prescriptions/treatments, increased number of hospitalizations and ER visits, etc. — all impacting cost of care. Current member/patient outreach programs have had partial success.
This webinar provides approaches and insights on how the industry can maximize medication adherence using data & analytics.
Learn how to:
- Profile the personas of non-adherent patients
- Determine how social determinants of health (SDOH) impact medication non-adherence
- Use predictive modeling to determine which patient types are likely to be non-compliant
- Implement new approaches to patient outreach & engagement