As demand increases for real-world evidence, there is a greater need to generate stronger evidence and answer a wide range of questions for multiple stakeholders through a single study. A purely prospective approach to real-world research may not address all the questions essential to a more comprehensive study. By integrating the wealth of existing data now available with clinical, administrative and/or patient-reported data, an enriched prospective study design can greatly increase the amount of information available on the target population, making observational studies and pragmatic trials more efficient and effective. Additionally, by reducing the burden of data collection, clinicians without robust research infrastructures are able to participate, resulting in more representative populations. This hybrid approach can result in a fuller picture to inform more clinically meaningful and patient-centric benefit-risk profiles.
Join Jennifer Christian, VP, Clinical Evidence, Scientific Affairs at Quintiles and David Thompson, Sr. VP, Advisory Services at Quintiles for a complimentary webinar as they discuss:
- Enriched prospective study designs that leverage EMR data including randomized, pragmatic studies
- Study implementation considerations
- Case studies