Specialty medication adherence is a priority for both clinicians and payers alike due to abundant evidence demonstrating its value in improving clinical and financial health outcomes. The reasons for patient medication non-adherence encompasses a large continuum, and it is difficult to employ systematic solutions with a “one-size fits all” approach.
Healthcare companies looking to improve the specialty patient experience and ensure optimal outcomes are all too familiar with the challenges of engagement, education, and adoption.
Investments in tools and content designed to educate and support the member are increasing, but getting patients to engage with that content remains a challenge. According to the Pew Research Center for Internet and Technology, 92% of Americans own a cell phone and most of them keep their devices switched on and within easy reach. Mobile technology enables the specialty pharmacy to enhance its relationship with patients and influence their behaviors.