Pharmaceutical and biotech manufacturers are under increasing pressure to show clinical and economic value for their therapies prior to launch and differentiate their products in the complex healthcare marketplace. Market access and pricing are quickly becoming central considerations for a product’s success.
In this webinar, a mixed methodological case study approach demonstrates how primary and secondary market research with payer audiences can be a key component to inform and successfully drive product launch strategies.
Viewers will gain insight on how to:
- Demonstrate value and evidence in a therapeutic area
- Learn best practices for developing access and payer strategies within an emerging market
- Optimize a timeline and budget for reimbursement tactics at launch