OBJECTIVES:

  • Provide rationale as to why it is important to consistently and clearly communicate and demonstrate the value of Medical Affairs functions to our stakeholders
  • Discuss what metrics are meaningful at different stages in product development
  • Discuss differences (if any) in types of metrics communicated by Medical Affairs functions in small start-ups vs. mid-large more complex organizations
  • Review examples of well-designed metrics/KPI* dashboards – cadence, content and audience to ensure impactful and empowered Medical Affairs functions

SPEAKER: Safura Babu-Khan
Senior Director & Transversal Medical Strategy Lead – Neurology, UCB

SPEAKER: Chett Bhatt
Executive Director, Global Medical Operations and Strategic Programs, Amarin

SPEAKER: Charlotte Moseley
Executive Director – Client Engagement, McCann Health Medical Communications

SPEAKER: Paul Tebbey, PhD, MBA
Therapeutic Area Head, US Oncology Medical Affairs, AbbVie

Click here for additional information and registration details.

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