Discover how real-world data and analytics can be leveraged to better understand market trends during a pandemic and beyond. From delayed elective surgeries to missed preventive care, the consequences of the current pandemic span well beyond the impacts of care directly related to COVID-19. The far-reaching impacts of a pandemic on the healthcare industry have tremendous implications for pharmaceutical and medical device utilization. Join this session to learn about the short- and long-term effects of a pandemic on healthcare utilization to inform pharmaceutical and medical device companies on how they may need to adjust their analyses of real-world data.
After attending this webinar, participants will be able to understand:
- How using real-world data to analyze historical trends can help manufacturers better predict demand of medical supplies as the healthcare system reopens.
- The impact of a pandemic on access to medications, and the subsequent response of payers and providers.
- The importance of using economic models to simulate, understand, and predict the impact of pandemics and communicate value to payers.