Like many healthcare organizations, activating healthy behavior change is an important goal for Kaiser Permanente. Activated consumers focus more on their health and are more likely to complete the health behaviors that lead to improved health and business outcomes.
To improve consumer activation, Kaiser Permanente knew they needed to understand and then address the diverse health needs across their populations. Advances in conversational artificial intelligence (AI) approaches enable Kaiser Permanente to deliver conversational dialogues that capture insights about individuals in real-time and then tailor mobile dialogues to drive specific health behavior change.
A case study from Kaiser Permanente will be presented that focuses on driving improvement in diabetes self-management behaviors amongst members, and how Kaiser Permanente uses automated and tailored mobile conversations to drive results.
Webinar participants will learn about:
- Leveraging conversational AI and behavioral science;
- How automated, tailored dialogues improve diabetes self-management behaviors; and
- Creating health activation programs.