Patient Engagement is a cornerstone of quality patient care and Email, Texts, Websites and Social Media are all indispensable patient engagement tools. Provider Websites and Social Media are inexpensive, easy to build and almost universal today and unsecured Email and Texting is the preferred method of communication by most patients. HIPAA law still applies but is misunderstood by most healthcare providers and business associates in relation to patient communications.
Why should you attend
There are widespread violations of the HIPAA Rules for communicating with patients by unencrypted email and text message — largely because Providers and Business Associates just don’t know the rules — and don’t understand what PHI really is — as defined by HIPAA. Social Media and Websites, including Patient Reviews, are other areas that are misunderstood and can result in violations. These violations are avoidable if you know the Rules.
This webinar provides the guidance needed to use all aspects of electronic communication, from Email and Texts to Websites and Social Media in healthcare and stay compliant with HIPAA.
Appointment reminders, healthcare instructions, patient satisfaction surveys, health and wellness newsletters and recall reminders are just a few patient engagement tools sent electronically by regular (unencrypted) email and text messaging.
The HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear – and new. The first became effective with the HIPAA Omnibus Rule (September, 2013). Further, important guidance was published by the U. S. Department of Health and Human Services in 2014 and 2016.
There is a simple 3 step HIPAA “safe harbor” that frees Covered Entities and Business Associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient.
The HIPAA Rules, HHS/OCR guidance and Resolution Agreements provide a simple, easy to use blueprint to engage patients and comply with HIPAA, including a 3 Step Safe Harbor for using unencrypted email and text messaging. This session will explain the blueprint and the 3 Step HIPAA Safe Harbor.