Value communication (VC) is essential for a successful market access strategy aiming to bring interventions to patients.


Companies are placing increasing importance on their value communication strategies and tools. However, little research has been done on the challenges and opportunities in Value Communication.


This White Paper summarizes a survey conducted by HealthEconomics.Com to analyze the opportunities and challenges for > 170 global respondents in value communication, including biopharma, CROs, scientific communication firms, and payers. Topics addressed in the white paper include:


  • Key trends driving increase in value communication
  • Target audiences who receive VC information
  • Types of VC tools used to achieve market access
  • Outsourcing of VC projects
  • Areas in need of improvement
  • Training needs in VC


This White  Paper can help HEOR and Market Access researchers and communicators develop more effective tools, identify optimal oursourcing partners, and address training needs.


If you need help with your value communication tools and training, contact HE Institute, a division of HealthEconomics.Com.


To download a copy of this white paper, please complete the form below: