Customer Persona: A fictional person, rooted in research, that represents the needs and interests of the main types of customers in your audience.
Customer Personas take segmentation one step further. Personas are essentially “archetypes” for each customer segment. But, instead of thinking about segments as a typical group, you personalize it with personal details, challenges, and solutions so that your marketing target has a face and a name!
At HealthEconomics.Com, our own Marketing Team creates Customer Personas of people like you! We then use it to inform customer strategies to best fit the goals of our buyers. Shouldn’t you be doing this too?
We’re here to help. We’ve produced a simple Checklist For Creating a Customer Persona to help you market to the HEOR & Medical Affairs audience, better.
Creating your own customer personas is easier than you think. Fill out the form below to get started.