Sounds like the beginning of a "cheesy" joke doesn't it? But seriously, it's all about the timing. A good cook doesn’t just throw together all of the ingredients and hope everything turns out okay. Take a grilled cheese sandwich, for example. You melt butter before putting bread in a skillet, and you don’t flip the sandwich until the cheese begins to melt. Making a grilled cheese sandwich is all about timing. Believe it or not, it’s the same for pharmaceutical market access activities. Namely, a successful market access team may begin with new product planning (NPP) and health economics and outcomes research (HEOR). Add in some government affairs and pricing, and finish off with account management and marketing. Read more hear. (Source: Cutting Edge Information, 8/01/13).
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