Out of all the different strategies to calculate pricing on a product, what you almost never hear about is the value of a good story. A great product story has the capability to fulfill a profound human need, to tell a story that gives your customers' lives richer meaning. In a world of abundance, what your product does for your customers is important, but not nearly as important as what your product means to them. And this is what yields the greatest pricing power of all. Read more. (Source: Harvard Business Review, 7/31/13).
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