Including patient testimonials and disease/product information. The Sanofi-Aventis site is part of its GoInsulin campaign (unbranded diabetes education and games linking back to corporate website; company logo does appear on YouTube). AstraZeneca has a branded pharma channel to market Symbicort for asthma. Interestingly, patients will get the chance to make short videos about how asthma affects them, and send the videos directly to the AZ for publication. Article derived from PharmExec Online.
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