Electronic outcomes collection program a success at BCBS Massachusetts

Blue Cross Blue Shield of Massachusetts (BCBSMA) successfully launched Outcomes Exchange, which captures electronic outcomes data directly from >3,500 primary care physicians.  This program was such a success that BCBSMA will use the 2008 Outcomes Exchange program for all primary care physicians in their flagship pay-for-performance program, the Primary Care Physician Incentive program (PCPIP).  Read more here.