With every new, approved drug comes payer expectations. To make sure that pharma meet the needs of this healthcare customer base it is critical that they demonstrate the value in their new products against the treatment standard. What follows is a listing of 7 new, exciting therapeutic agents which are facing challenges in the present US healthcare environment, and whose teams we predict will need to drive evidence development strategies to make their product a success. Download here. (Source: totalbiopharma, 7/22/13).
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