Richard Meyer writes one of the most respected blogs in pharma marketing and is sharing Patti Peeples, R.Ph, Ph.D at HealthEconomics.com recent webinar "Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma". This webinar provided tools to provide a forward-thinking, sophisticated and complete digital strategy that identifies the key stakeholders, prioritizes their information needs, presents methods to optimize market access and reimbursement successes, and provides the tools needed to develop a road map to effectively integrate these customer groups into any digital marketing mix. Complete post here where you can also download webinar slides. (Source: World of DTC Marketing.com, July 2013)
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