Whether you are a medical writer, researcher, publisher, or journal editor, you know that the traditional peer-review print publication model is dying. Customary measures of publication prestige are shifting, including impact factor, access, editorial board membership, and publication timelines. And, there is a lack of trust due to the increase in predatory journals.
What should you know about this changing paradigm so that you can adapt to the new environment, be a savvy consumer of published data, and work with your stakeholders to adapt communication strategies to this new environment?
What approaches should you take to lead yourself or your client to successful medical communications?
This presentation covers trends in the medical journal publishing field, consolidates the recent spate of editorials on the subject from various publishers, and discusses success strategies for medical writers, publishers, and researchers to acclimatize and lead in the new journal medical publishing world.
Learning Objectives:
- Describe medical journal publication trends;
- Identify potential strategies for medical writers to adapt to the changing model of print journal publishing; and,
Compile methods to use with individual clients that will facilitate development of communication documents that are reflective of the new way to credibly and expeditiously share scientific data to relevant stakeholders.
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