Podcast Q&A: Social Media Data: Opportunities and Insights for Clinical Research
This tHEORetically Speaking podcast segment highlights the Q&A from ICON's November 30, 2022 webinar and features an expert panel, [...]
Can Medtech Use Social Media to Generate RWE?
GP and digital RWE advisor Simon Rudland and Orbital Research CEO Peter Brady in a recent interview with Med-Tech Innovation [...]
Avoiding Convention Chaos: Digital Marketing Strategies to Make Your Efforts Count
Ahh, Convention Season: a veritable mixture of networking, learning, airports, too much food/drink, and hectic days. If you’re like most, [...]
Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)
On June 25, 2013, I presented a Webinar on this topic. Slides are available for request here and the on-demand archive can [...]
Effective Email Strategies for the HEOR Audience – Part 3 of 3
This is Part 3 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 2 of 3
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 1 of 3
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve [...]
Satisfaction Goes Social
What happens when patient [dis]satisfaction goes social? Are payors, providers and third party stakeholders missing an opportunity? Read "Satisfaction Goes [...]
The ABCs of HEOR Social Media
If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not [...]
