Reuters Events: Pharma Marketing USA 2022 – November 8-9 – Philadelphia, US
This November, Reuters Events is hosting Pharma Marketing USA 2022 in Philadelphia, PA. The event, taking place November 8th-9th, will bring together professionals from pharma marketing, data, commercial, IT, analytics and more. Speakers will come from industry leaders like Bristol Myers Squibb, GSK, Astrazeneca, Teva, Takeda, Zimmer Biomet, and Alnylam. Register by Friday, July 29th with the code “FLASH200” to save $200.
Fingerpaint Acquires Medical Communications Company MedThink
(PRNewsfoto/Fingerpaint Marketing) The biomedical consultancy firm Fingerpaint has continued its expansion by acquiring the medical communications company MedThink. [...]
Survey Results Will Be Announced in February
There’s not always a “right answer” to a problem. A survey explored how participants might respond to a marketing colleague [...]
Report Spotlights Marketing During COVID-19
A new report from Reuters Events offers guidance for pharmaceutical industry solutions providers looking for fresh insights into marketing strategies [...]
Is Email Marketing Dead? Nope, Not If You Follow These Tips!
Bad news: Email marketing isn't as effective as it used to be. Good news: It's still effective. And, it still provides great ROI [...]
SPLAT! How HEOR Communication Tools Fall Flat With Your Customers – But Don’t Have To!
Publication: It's the last step of the research process. But, do you put as much effort into the quality of [...]
Achieving Market Access in India – Are You Hitting the Mark? An Interview with Marksman Healthcare Solutions CEO Dr. Amit Dang
It’s well-accepted that the Indian pharmaceuticals market cannot be ignored. India will be one of the top 10 sales markets [...]
Payer Value Messages: Is Pharma Getting it Right in the Digital World?
Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from [...]
Don’t Forget the Payer in Your Digital Strategy – What Payers Need and Want From Pharma (On-demand Webinar, Slides, Podcast)
On June 25, 2013, I presented a Webinar on this topic. Slides are available for request here and the on-demand archive can [...]
Effective Email Strategies for the HEOR Audience – Part 3 of 3
This is Part 3 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 2 of 3
This is Part 2 of a 3-part series on Effective Email Strategies for the HEOR Audience: Lessons from HealthEconomics.Com, which [...]
Effective Email Strategies for the HEOR Audience – Part 1 of 3
At HealthEconomics.Com, we’ve sent >4 million emails since Fall 2007 containing HEOR news, policy updates, jobs, and resource announcements. We’ve [...]
The ABCs of HEOR Social Media
If you want to elicit eye-rolling, mention Social Media to a health economist. Reducing something to 140 characters is not [...]
