Diabetes, Psoriasis, and Arthritis are Top Drug Categories for Ad Spending
Research from MediaRadar has identified diabetes as the largest therapy area for pharma direct-to-customer (DTC) advertising spending in 2021. Also [...]
Intra-Cellular Launches New Bipolar Ad Campaign for Calypta
Intra-Cellular’s schizophrenia drug Calypta has recently gained FDA approval for bipolar depression. In response, the company has launched a aggressive [...]
Surprise! Some Insider Tips About Webinars.
Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and [...]
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