Heath Technology Assessments (HTAs), clinician buy-in, pricing, reimbursement and informed patient groups present a complex and demanding cocktail of challenges, often nuanced by local practice and custom. With new developments such as value-based assessments likely to change the operating landscape again, the industry must be fully aware of current and future issues which are driving change and the need for a flexible, integrated approach to their market access work. Learn the prerequisites for market access success through key insights from leading industry experts and instructive case histories in this FirstWord report: Market Access Team Management: Driving Exceptional Performance. (Source: FirstWord, August 2014).
