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You are here: Home / Featured / Benchmarking Pharma’s MSL Capabilities

Benchmarking Pharma’s MSL Capabilities

Are you convinced your MSL teams are keeping up with evolving market practice?

The best medical science liaison (MSL) teams have made significant changes to adapt to a whole new world. The pharma companies getting the best results from their MSLs have been busy: widening their remit, embracing technology, and fine-tuning structure and focus. What does a forward-thinking MSL team now look like?

In March 2018, we interviewed 8 MSL leads from pharma companies in the US and Europe and found out how their MSL teams are staying current.

  • How are MSL activities and priorities shifting in response to regulatory changes and funding restrictions?
  • What can be done to keep and develop talented MSLs as the role becomes increasingly complex?
  • Is there an optimum MSL team set-up? How many people; how many brands; when in the lifecycle is MSL introduced?
  • How should digital tools be used for to deliver practical results rather than expensive promises?
  • How can MSLs more cleverly collaborate and communicate internally whilst still maintaining the all-important commercial/MA firewall?
  • What are the most current ways to measure MSL performance and demonstrate value?

For more information and purchasing details on this syndicated report from FirstWord, click here.



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