The RWE team may have begun as an ‘add-on’ to medical affairs in response to the big data revolution but its role and importance has grown significantly. Reams of data are now transformed into powerful insight that drives decision-making. And as RWE is now embedded into medical affairs activities, its influence and impact is increasing.
Real World Evidence: The Role of Medical Affairs reveals how this crucial specialist area is evolving and how its natural ‘home’ within the medical affairs team also needs to move forward.
What did we do?
- We identified 8 current RWE issues from a medical affairs perspective
- We explored these via secondary research plus 22 targeted questions put to 7 US and EU medical affairs experts with up-to-date experience
- We used all of this to identify 48 unique new insights
- Insights are supported by 47 directly quoted comments and 24 source references