How do drug companies set prices and what does it mean for patients? Why do governments increasingly get involved, and what is its impact on the global competitive environment? How can an industry that produces life saving drugs have a poorer public reputation than gun and tobacco industries that produce products that kill? Ed Schoonveld, a leading expert and consultant in global pharmaceutical pricing and market access issues, explains how pharmaceutical prices are determined in a complex global player environment and what factors influence the process. His insights will help a wide range of audiences from healthcare industry professionals to policy makers and the broader public to gain a better understanding of this highly complex and emotionally charged field.
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