How and where can digital health technology improve patient outcomes and save payers money? Across the digital health field there are hundreds of applications available but how many really meet a clinical need, lead to a positive and provable outcome, and can practically fit into a physician’s workload or a patient’s life? For pharma, key digital technologies can be a valuable component in a product’s value proposition to payers, but clear outcome objectives, provable results, funding and user convenience will be central to gaining their support.
In this new September 2019 report, Paying for Digital Health: Payer Insights (2019), expert payers reveal their insights on the practical issues and challenges of developing digital health applications and technologies that align with payers’ ambitions and outlook.
Payers tackle key questions
- What are the key drivers and barriers for digital health adoption?
- What evidence do payers need to understand the benefits of new digital technologies in terms of improved patient engagement, compliance, outcomes or quality of life enhancement?
- In what circumstances could payers provide funding for devices that are designed to engage patients in their health and care?
- What do payers see as the key investment areas for digital health developers and which disease areas are most likely to benefit?
- What are the opportunities for payers to collaborate with pharma to develop digital health technologies that will improve outcomes and/or lower overall health costs?
- What advances do payers expect in digital health adoption over the next five years?
