Detailed product-level analysis for benchmarking and improving the performance of medical affairs teams in the US
- How successful are medical affairs teams in meeting physicians’ needs?
- What medical affairs services and support do physicians value most?
- For which migraine brands are medical affairs teams delivering services successfully?
- For which migraine brands are medical affairs services falling short and where is there scope for improvement?
Clinicians treating migraine need the ongoing support of medical affairs teams to ensure complete knowledge of a product’s clinical value and use. The quality of a medical affairs team’s response and service is critical in supporting prescribing and treatment decisions, so how do front-line physicians rate the service they get and where do they see room for improvement?
This and other key questions are answered in this insightful April 2019 analysis of 13 leading migraine brands. Based on the results of an in-depth survey of 100 US-based neurologists and general practitioners, Medical Affairs Reputations (US) Migraine identifies the drivers that build clinician satisfaction and brand loyalty.