As with everything else, the current coronavirus pandemic has turned the world of marketing upside down. As a result, all business development champions are left with a critical dilemma: to spend, or not to spend?
Fortunately, marketers have been reacting to downturns, recessions, and depressions since before the 1930s, so what lessons can be learned?
To help you ride out the current uncertainty and best position your brand for the long-term success, we’ve included:
Pharma & COVID-19 – by speaking to executives from across the industry you can see how they’re adapting to customer and patient engagement and new working conditions.
Lessons learned: How crises impact marketing investment – a study of data, lessons learned and marketing best practices from The Great Depression to the Global Financial Crisis of 2008/9
Lessons learned: Marketing for the recovery – a deep dive into the changes you can make to your marketing strategy to ride out the current crisis, and provide the foundations for future profitability and brand growth