Digital technology and tools have changed the landscape for customer engagement beyond recognition. The possibilities for targeted interactions, relationship building and adding value are immense—and the insights revealed through data generation and analysis can really build competitive advantage. Speed of response and of development is imperative—but how well is pharma keeping up? And what else is on the horizon to prepare for?
Researchers at FirstWord spoke to 8 leading experts and shared their views and insights in Digital Technologies: New Strategies for Customer Engagement. This report gives valuable guidance for everyone involved in the digital transformation of customer relationships.
What to expect
- We identified 12 current issues regarding digital engagement with customers
- We explored these via secondary research plus 20 targeted questions put to 8 digital technology and customer engagement experts with up-to-date experience
- We used all of this to identify 80 unique new insights
- Insights are supported by 116 directly quoted comments and 113 additional sources
