- What factors determine a Key Account Manager (KAM) team’s size and structure?
- At what stage in a product’s lifecycle are KAMs assigned and how many brands should a typical KAM support?
- What personal attributes and knowledge are seen as essential to successfully fulfilling a KAM role?
- What operational trends and pressures do KAMs expect to grow over the next two years?
Is your Key Account Manager (KAM) setup fit for purpose in today’s increasingly challenging market? With more brands coming to market and the ever evolving stakeholder goals and evidence requirements, KAM organization must develop to optimally meet changing and diverse market needs.
Benchmarking Key Account Management Capabilities 2019 is a July 2019 survey report of 100 senior KAMs and KAM team managers. The report presents data-rich graphs which empower you to easily benchmark your own KAM organization and provision while clearly understanding the trends and pressures that are shaping the KAM operational landscape in the US and Western Europe (WE).