Demonstration test of product value is critical in developing a successful global and local market access strategy. It is no longer sufficient to rely on outcomes from clinical trials, especially as product efficacy may no longer be a differentiating factor in crowded marketplaces. Pharma is increasingly being asked to look “beyond the pill”…but what does this mean?

Join us June 5th at the Westin Waltham Boston for an interactive hands-on HEOR training program that includes these presentations:

• What is a clinical outcomes assessment (COA) and what is its value in HEOR strategy?
• Step 1: understanding what to measure
• Step 2: developing a conceptual model and draft items
• Step 3: documenting face and content validity
• Step 4: establishing psychometric validity
• The role of pharmacoeconomics
• Types of economic evaluation
• Formulating the argument
• Pharmacoeconomic modeling
• Data requirements, sources & common challenges

For more information on this training program, click here.

Discounted Hotel Accommodations

We are pleased to offer seminar attendees a discounted room rate of $219 per night at the Westin Waltham Boston Hotel. To reserve your room, click here.