Whitepaper: Mastering CX for Specialty Care in the Digital Age

June 13, 2022

The customer experience (CX) is an essential piece of quality specialty care. However, achieving excellent CX requires a carefully planned approach. In a newly available whitepaper, data and insights from nearly 400 specialty care pharma leaders are distilled into actionable items to advance superior CX.

According to, “The whitepaper uncovers the following and more:

  • A product-centric mindset, holding pharma back: 40% of respondents identified the mindset gap as the least addressed aspect of customer experience
  • New channels being invested in: 24% of responses identify increased investment and/or focus on new, additional digital channels as a key means of improving the CX
  • Personalized HCP experiences not being addressed: 36% said that personalized experience for specialty HCPs, is the area least addressed by their organization”

To learn more, click here.

(Source: Reuters Events, June 13th, 2022)

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