Whitepaper Details Using RWD, AI, and Machine Learning to Discover Influencers of Healthcare Providers

August 9, 2021

A whitepaper details how real world data (RWD), artificial intelligence (AI), and machine learning can be leveraged to better understand influencers of healthcare providers. Notably, using these tools can be highly cost-effective.

“Engaging with influential health care providers returns approximately $6.50 in lift for every $1 spent on influencer marketing. However, the traditional mode of engaging HCPs is outdated. This white paper explains how artificial intelligence and machine learning can be utilized in conjunction with real world data to uncover true HCP influencers, generating greater returns for less money.” Download the whitepaper here.

(Source: The Pulse, 2021)

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