Welltok’s Smith Discusses SDOH

Welltok Consumer Journey Director Jodi Smith in a recent write up published on Modern Healthcare Executive says payers and providers can take aim at social determinants of health (SDOH) by combining environmental and lifestyle data points with traditional data.

“The more health plans and providers know about how their populations are likely to behave, the more they can do to meet them where they’re at and help them get and stay healthy,” she writes. “Purchasing habits, whether or not a person lives alone, income level and social media presence can all be used to personalize wellbeing in a way that works for each individual.”

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