Webinar: Understanding Health Care Decision Maker Preferences for Optimized Engagement
June 6, 2022
The relationship between payers and manufacturers has shifted in recent years, with growing emphasis placed on information exchange. However, improving communication between stakeholders requires a nuanced understanding of payer preferences, stakeholder needs, and industry best practices. In an upcoming webinar on June 23rd, speakers will discuss the results of a survey of 56 payer organizations and 45 institutions regarding communication preferences.
According to ICON, “Earlene Biggs, MA, VP of Market Research and Analytics at ICON Market Access and Reimbursement will share findings of the survey alongside payer experts, Gary Owens, MD, former VP of Medical Management and Policy and Renee Fleming, RPh, MBA, former VP of Pharmacy Services, both having 20+ years of health plan experience in medical and pharmacy management.”
Click here to register.
(Source: ICON, May 31st, 2022)