We Only Think We’re Making Our Own Choices. It Matters How Options Are Framed

You might not know it, but when you gave your partner some choices for dinner after work this evening, you were a choice architect. You almost automatically thought about how may options to present, you presented them in a certain order, and you might have described them as heavy or light, meaty or vegetarian, or scrumptious or healthy. You might not have known this, but your presentation probably influenced their response.

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2021-11-10 18:48:00