Virtual Congress Trends Will Continue After COVID-19

As the COVID-19 pandemic led to healthcare conferences being shut down, virtual events became the standard. Healthcare professionals have continued to seek out opportunities to gain insight in their fields and to network with other professionals over the past year. Virtual events are expected to continue after the end of the pandemic and provide a uniquely personalized experience.

“Post-COVID, many are predicting long-term changes across both personal and professional aspects of our lives. As an optimist I see these changes resulting in positive choices, particularly in the context of the medical conference. Congress delegates will have greater choice. Not only to determine how (and when) they attend, but also to shape their own personal congress experience, whether in person, virtual or a combination of both.

The best of the industry will embrace this change and see it for what it is, an opportunity to connect with delegates wherever they are. Simply put, the virtual audience is too big to be ignored.” Read more here.

(Source: Matthew Strawbridge, PMLiVE, 4/12/21)