This FirstWord Report, report looks at the current relationship between pharma and stakeholders, against a backdrop of economic recession. Filled with invaluable information from key industry insiders, this is essential reading for R&D or medical directors, CEOs, heads of managed markets and anyone else interested in steering towards success in a tumultuous economic age. Purchase Value-Driven Pharma: Integrating Health Outcomes Across The Product here. (Source: FirstWord, February 2014).
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