Using NLP-based Text Mining to Gather Patient Insights from Social Media at Roche

Pharmaceutical companies are increasingly recognizing that patients’ social media posts are a valuable source of insight into patient-reported outcomes, views, symptoms, use of competitive products and more. Analyzing social media posts has the potential to provide insights from a broad population of patients, healthcare professionals, and key opinion leaders. The standard methodology to gather these insights is primary market research.

Read the source article at linguamatics.com
2021-10-18 19:33:00