US CMS Passes Rule Targeting Misleading Ads for Medicare Advantage Programs

The US Centers for Medicare and Medicaid Services (CMS) has implemented a new rule to limit misleading advertisements for Medicare Advantage programs. The rule would ban companies from producing advertising that would lead consumers to believe they are official government messaging. In addition, it would force companies to name the specific plans in their advertising.

According to Jacqueline Howard, “The measures are the latest in the Biden administration’s efforts to rein in Medicare Advantage plans, which have been soaring in popularity. About half of Medicare participants are enrolled in these plans, which are run by insurers that contract with the federal government.”

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(Source: CNN Health, April 5^th, 2023)