Understanding the HCP: Patient-Level Data Proves Valuable

October 20, 2021

\n\nKey to the success of any pharmaceutical product is a deep understanding of healthcare professionals (HCPs): Who treats the indicated patients, what drives their prescribing behaviors, which messages resonate with them, how do they interact via referral pathways, and who wields meaningful clinical influence?

Read the source article at PharmExec
2021-10-12 22:54:00

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