Medical affairs professionals are responsible for representing their organizations and clearly conveying important information. In some cases, they can also gather, interpret, and communicate relevant information. In a recent conversation with two medical affairs leaders, they discuss how medical affairs has adapted and evolved to encompass this “Insights” function.
According to April Adams of BMS, “I would say 85 percent of Insights integration should be done through a specifically designated platform that has Artificial Intelligence and Machine Learning capabilities and is able to sift through the narratives that come from global MI systems, advisory boards, independent conversations, possibly even social media and other sources to identify what could be an insight and what is not an insight. Then the remaining 15% falls to human minds. There are no insights without the involvement of the human mind – no technology that can ensure you get information within context.” Read more here.
(Source: MAPS, 2021)